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10 Social media post ideas for ecommerce

Targeting your audience and gaining sales can be enhanced by posting the right kind of branded content across your social media channels. By their nature, social platforms are great for sharing photos of products and now with added shopping capabilities on Instagram and Facebook, people can buy right from your social media feed. Cutting down the number of click-throughs needed to end in a sale, which brings ease of use to the customer and creates a smooth fluid experience.

The challenge is that you will be competing with multiple other ecommerce vendors, so making your brand stand out above the rest will require a bit of creativity. Here are some posting ideas that will help you.

Stay on brand

It is important to really analyse anything you post to check that it aligns and supports your brand and company message. This means keeping posts professional, relevant, and even considering things like the images or colours that you are using. Content should be informative and concise while engaging and appealing to your followers. Hashtags can be helpful but again, you will want to make sure that they reflect your brand and products before using them.

User-Generated Content

One of the most powerful advertising tactics is recommendations from other people. User-generated content can drive big traffic and if you take a moment to look at the accounts of large well-known brands, you will see that everyone is doing it. Asking users to post their own pictures of them wearing, holding, or using your product sends a strong message to other users. It creates trust in your brand and creates desirability for your products.

Behind the scenes content

Create a real connection with your followers by making them feel involved in your business. Posting content that goes behind the scenes can help users to really feel as though they are a part of your company. Creating features and slideshows to display not often seen areas like a storage area or customer service bay can give followers an interesting insight into how your business works.

Social causes

If you have any causes that your company supports or charities that you donate a portion of proceeds to then share this on your social media pages. Customers, especially those from the Millennial generations and Gen Z like to know that their money will support more than just your sales. Environmental causes or those that are concerned with sustainability can be especially appealing to the younger generation.

Get a poll going

Several social platforms allow polls to be created and shared with your followers. Along with generating content that is fun and interesting, using polls can provide you with valuable feedback regarding your product or service. This can help you drill down into likes or dislikes and make changes that will tailor your offerings to customer preferences.

Staff bios

Share mini-features that showcase staff members and give detail of their experience and how they came to work at your company. Followers that regularly check your social pages will be interested to learn more about the people behind the business. This can help users to engage better with your posts and feel as though they are speaking to real people rather than a chat bot or automated scheduled content.

Production process

Adding information about how your products are made, where they come from, and what happens along the way gives users an understanding of how you operate. Photos can be shared for goods received, or share images of how a product is made at various stages ending with the finished article. Showing pictures of orders ready to ship out or your staff handling customer inquiries can all be great social media material.

Work with influencers

Adding information about how your products are made, where they come from, and what happens along the way gives users an understanding of how you operate. Photos can be shared for goods received, or share images of how a product is made at various stages ending with the finished article. Showing pictures of orders ready to ship out or your staff handling customer inquiries can all be great social media material.

Flash sales and offers

Leverage the power of your social media accounts to promote time-sensitive deals and offers with flash sales. This can be a great way to boost revenue with limited-time opportunities to buy best-selling products or new additions to your line. It can also be a way to retain your existing audience once they know that special promotions are posted regularly to your social channels. Discount coupons and offers that run occasionally are also a great way of rewarding your current followers and attracting new ones.

Use live video

In a similar way to sharing behind-the-scenes images, live video can bring your customers into the heart of the action right as it happens. New products, an exciting challenge, and any number of events can be shared with your audience using live video features. A live video can generate a lot of attention with its instant appeal. The statistics show that sales spike after a live video share and marketing this way can be lucrative. Content does not have to be limited to business functions, live video can be used to engage audiences with answers to their questions, product features, and how-to guides.

Social media posting service

Running a business is no small task, there are a million action items each day that require your attention. While social media is an excellent way to attract users and generate sales, the act of creating content and writing posts can be time-intensive. For this reason, many companies outsource the management of their social accounts to a social media posting service like Smarcomms. Allowing experts to manage content needs and handle posting schedules means you have time to focus on running your business.

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