As volumes rise, marketing agencies are faced with the challenge of taking on more and more staff to perform the necessary work. Sourcing, interviewing, and hiring individuals is not only a difficult task in itself, but finding the right people with the requisite skill sets, capbilities, and not to mention, appropriate attitude and work ethic, can also be problematic.
As droves of people left the workforce during the Covid19 pandemic, in what has been dubbed ‘the Great Resignation’, there are more people willing and open to working remotely or on a freelance basis, but many of the good ones are already working for companies or have even started their own business.
This leaves agencies faced with a staff, and a skills shortage that is not conducive to their own company growth, and could potentially result in losing future clients or accounts due to lack of qualified manpower.
The solution lies, for many, in using the services of a white label social media marketing provider to manage the increasing workload. But just what can agencies expect to gain from outsourcing this way, and do they stand the risk of losing their clients to the external company?
Professional integrity and trust
As the loss of clients is a prime consideration for any agency that has spent months or years building their business, rest assured, your white label provider is not trying to poach your accounts. Running a white label service relies in part on a good level of trust between the white label provider and the agency.
Any reputable white label provider will not be on the lookout to steal your business, in fact this would be detrimental to their own company which is funded by helping marketing agencies manage their business.
Any hint that the white label company operates with anything less than complete honesty and transparency will soon become common knowledge, and will not generate much in the way of future business for the white label service.
In other words, to try and steal your clients or poach your accounts would be self-sabotage for the white label provider, and established companies know this and will not engage in such destructive behavior.
Before engaging the services of a white label company, protect yoursefl by checking out their history and look for online reviews. This will give you an idea of how established the business is, and how long they have been operating.
Read both positive and negative reviews to get an idea of the service’s strengths and weaknesses, and read any testimonials that have been provided by other agencies.
Collaborative environment
One of the essential qualities of a good white label social media service is that of a collaborative environment. Feedback and suggestions should be encouraged to achieve the common goal of keeping your clients happy.
In a positive white label relationship this communicative and open forum should be a two way street with the white label service being able to supply ideas and suggestions to the marketing agency and vice versa.
This can help to identify and correct issues before they become a problem, and can even open up new ideas and revenue generating suggestions which can be filtered back to the agencies clients for consideration.
Any hint that the white label company operates with anything less than complete honesty and transparency will soon become common knowledge, and will not generate much in the way of future business for the white label service.
In other words, to try and steal your clients or poach your accounts would be self-sabotage for the white label provider, and established companies know this and will not engage in such destructive behavior.
Before engaging the services of a white label company, protect yoursefl by checking out their history and look for online reviews. This will give you an idea of how established the business is, and how long they have been operating.
Read both positive and negative reviews to get an idea of the service’s strengths and weaknesses, and read any testimonials that have been provided by other agencies.
Professional skill set
Arguably one of the challenges which marketing agencies face is finding designers and content creators who posses the skills needed to supply top quality work. Most people can craft an Instagram post, but can they make it with eye-catching graphics, an interesting caption, and the appropriate hashtags?
Working with a white label service means that finding trained and qualified staff is no longer an issue. The white label company will already have a team in place that can handle all of your social media post creation so recruitment can become a thing of the past.
The majority of white label companies are concerned with growth and business expansion so they are usually dedicated to a continual hiring program to ensure they have enough labour on hand to manage the daily work requirements, and with them sourcing and hiring their own staff, there is no need for you to add to your existing team.
You may even be able to reduce your current staff and reduce your salary liability as there will be a lesser need for creators and designers. Sadly this mean that you may need to part ways with some of your team members, but survival in business means hard choices sometimes.
Along with reduced cost, you may even find that work quality improves. Professional white label staff who manage a wide scope of client accounts will be used to developing content for different industries. This can give them unique insights into what works and what doesn’t which can benefit your marketing agency.
They may also possess some tricks and skills that your existing staff didn’t such as being able to leverage video or post animation to the full extent for maximum visual impact. Or maybe they have knowledge of some industry-specific hashtags that work really well for your niche.
Unlimited Growth Potential
Scaling a social media marketing agency is no easy task. Along with sourcing and acquiring clients, cost of advertising, and revenue growth there are a million other things that go into running a successful agency.
Many companies find themselves lodged between wanting to scale their operations, and having the necessary time and resources to do it. This is where engaging the services of a white label company can provide an elegant solution to the problem.
Outsourcing the creation of content and social media post for accounts can reduce the need for staff, save businesses time, and allow more flexibility in terms of the day to day running of the company.
With work outsourced, time is freed up for company owners or managers who are then free to focus their efforts on pitching for higher value clients and accounts. Things like analytics can be combed to reveal profitable opportunities and energy can be targeted solely on client acquisition and growth.
There will be time to build better relationships with clients and address their needs effectively. Customer service can be the lynchpin of many successful agencies and having the time to attend to your clients requests or ideas can be extremely positive.
Service and Market Expansion
Growing the business in your existing market is one thing, but having a white label company that handles the work on your agencies behalf means that you can think about adding to your product offerings.
Some of the best white label companies will have an entire portfolio of services that you can resell to your clients to take advantage of more revenue opportunities. So if you agency provides tailored social media solutions, then you might be able to add things like blog writing, or SEO services.
This availability of services does two things:
- It allows you to offer a broader product line-up to your existing customers to generate more revenue from them
- It allows you to offer a more bespoke or holistic range of services to new customers that have specific requirements for their marketing efforts.
The old adage in business is that if you can’t service the client, they will go to a company that can, so being able to cover an entire range of product needs can help to keep your client’s ‘in-house’, and with the additional revenue a focus can be placed on account management and business development.
For new acquisitions, being able to offer a complete range of services can help to position you as a full service marketing agency, rather than a social media agency that just does one thing. This creates much in the way of opportunity for those companies who wish to focus on specific marketing channels such as Facebook ads or content writing.
Increased revenue opportunities
All of this increased capability, flexibility, and productivity means that agencies can extract from the day to day operations to take a higher level overview of their business. We have indicated in some of the preceding sections that using a white label service can open up opportunity and business growth, and of course this will reflect on the bottom line.
Marketing agencies who partner with white label services can enjoy the benefits we have already listed including expanded service offerings and the need for less staff, but the real benefit is the increased revenue opportunities that using a white label company bring.
To recap, financial advantages come in the form of:
- Reduced outgoings
Number of staff, and quite possibly premises may be reduced and things like training or software licences will no longer be needed. Computers and expensive technical equipment will not need to be purchased and some salary savings may be realised. - Upselling and reselling
With a health range of products accessible, marketing agencies can present current customers with more suggestion and marketing ideas that they can use for their business. Reselling white label products means that opportunities can be opened across other marketing channels like PPC advertising or SEO services. - Pricing flexibility
Prices charged are entirely at the discretion of the marketing agency. Once the white label services’ fees have been paid, the amount charged to the customer can be as much or as little as you like. This gives marketing agencies full control over their revenue and profit margins, and depending on the products and volume can be a very lucrative business model.
Final Words
Partnering with a white label social media service can be a highly profitable venture and create much opportunity for agencies who wish to grow or expand into new markets. With customised systems and innovative software, work can often be monitored via a shared portal so that the marketing agency retains full control and final approval before work is presented to the client.
Flexibility combined with increased revenue and fully managed oversight makes working with a white label provider easy, simple and low stress. As existing marketing agencies, or new companies strive to build their business, a white label partner can supply the expertise and professional capabilities needed to push agency growth to the next level and achieve higher profits.
