Tom and Chris On Using Smarcomms: “Give it a go and earn back your time.”
“The Soulmates Cooking brand message is simple: be with the people you love, significant others, family and friends to spend time creating incredible experiences, preparing, serving and sharing a collective love of food.”
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Tell us about your brand! When did you launch, where are you headquartered, what moved you to start your business?
“Soulmates Cooking started at the end of 2022 around the holidays when their first cookbook was published. Chris and Tom Iatesta have been soulmates for almost 30 years. The first 10 years of their journey was centered around the culinary arts. After a few decades of raising children and building a second career in healthcare technology, Tom and Chris decided to go back to their roots and share their love of food with the world. The cookbook was published and it was time to start filming cooking experiences and recipes to share with anyone who wanted to follow. The Soulmates Cooking brand message is simple: be with the people you love, significant others, family and friends to spend time creating incredible experiences, preparing, serving and sharing a collective love of food. Chris and Tom started the Soulmates Cooking business because they knew their relationship and extremely close family was special, and the food they created to bring everyone together was too good not to share. The home is their headquarters.”
What are some of your other favorite services/apps/tools for managing your social media presence?
“We started using Smarcomms in the Spring of 2022. Soulmates Cooking was growing a following rather quickly. Cooking and producing videos was keeping the team busy enough. Filling in with posts throughout the week to promote the brand, engage the community and highlight the upcoming recipes was a blind spot that needed to be addressed. Smarcomms provided a service to specifically remove that blind spot. After just a few short weeks, the Smarcomms team was doing the necessary work to learn more about Soulmates Cooking and the message that Tom and Chris were trying to share. Soulmates Cooking has seen the Smarcomms posts improve week over week and are feeling some reprieve having experts to help fill in the gaps.”
What other methods/strategies did you try in order to address those issues prior to using Smarcomms?
“Soulmates Cooking was mostly focused on learning how to film and edit the instructional cooking videos destined for multiple social channels. Filling in the gaps with thought provoking or brand promotional posts was too challenging for the team. No other methods were tried other than brut force to simply try and keep up.”
How did you learn about Smarcomms?
“Social Media – IG”
How long have you been using Smarcomms?
What prompted you to move forward with Smarcomms?
“The model, the people, the attention to detail and the genuine interest in learning more about Soulmates Cooking.”
Have you tried any of our competitors? If so, why did you choose Smarcomms instead?
How are you benefitting from using Smarcomms? i.e. 10 hours saved per week, 15 new enquiries from social media etc.
“5-10 hours at least saved”
Anything else you’re proud to share?
“Not at this time.”
Do you have any changes you’d like to see made with Smarcomms? Any ideas for the team?
“So far so good”
Do you have any advice for other Smarcomms users?
“Engage with the Smarcomms team. Share everything you can to help the team learn, and evolve to be brand ambassadors.”
What is one thing you want customers to take away from your business? What are you truly selling?
“Soulmates Cooking is selling an empowerment with food and leveraging that skill to enrich self confidence and the relationships that people cherish. Selling some cookbooks along the way would also be nice.”