Starting the discussion with a white-label service can be as simple as scheduling a discovery call. But there are numerous other things to take into account. You will need to ensure that the white label company is capable of handling your work volume as well as producing content to the specifications that you require. The whole process will be seamless with your customer receiving work from your company as normal.
New revenue streams
One of the biggest benefits of using a white label service is that it can unlock new revenue streams by adding additional services to your existing offerings. If your agency specialises in social media management for Instagram and Facebook, you will now be able to add additional platforms like Twitter, Linkedin, and Pinterest. Expanding your product lineup in this way means you have more to offer existing customers and are able to widen your client base to a whole range of new users.
It also means that you are not limited to creating social media posts, many white label services include ‘bolt-on’ services that can be used to upsell clients like account growth packages, or blog writing. These could be things that you have considered adding to your own services but didn’t have enough staff or time to manage them. Once the resources of a white label service are available to you, it will be much easier to add additional services.
Better client relationships
Having work performed by a white label service can bring another couple of benefits to your marketing business, namely:
- You may be able to reduce your own staffing levels; paying out less in salaries
- You will be able to focus on nurturing client relationships
Freeing up money is one thing, but having the time to better manage your client relationships can be extremely advantageous.
Better communication and the time to simply check in with clients leads to better understanding of the clients needs and expectations, meaning you can tailor a satisfactory solution that checks all the boxes. Being a trusted business partner often means that you will be the first point of contact for any new projects that arise and being able to assist your clients fully means more revenue for your business.
Using a white label service can reduce your own need for staffing, so not only can you make more from added services and better client management, you can actually save more too. Without the need for as many content creators, designers, and admin staff, you can operate with a smaller team and reap the financial benefits.
Expansion without investment
Outsourcing your business services to a white label provider carries a minimal investment. Usually pricing is based upon the type and volume of services you require, but unlike running your own business you don’t have to make a large financial commitment. You can save a lot of money in areas like recruitment, and salary payments, not to mention there is no need for a large amount of state-of-the-art computers, or expensive software fees.
A white label service will have all the graphics and design resources needed to service your customer and project management tools should be able to provide you with visibility to your work so you can track and monitor progress at all times. This can help companies to save a fortune on the infrastructure needed to manage a busy marketing agency.
In being able to expand and manage larger work volumes, agencies that may have struggled against the competition may find that they can now compete with big, well-established marketing companies. Offering competitively priced, comparative services that rival those of big players, can open up completely new markets and expand the client base.
New service or product development
With lots more time and relative freedom on your hands, you might decide to explore new areas of business altogether. While your white label service handles your outsourced work you may be able to dust off old projects or business ideas that have been lying dormant. Maybe you want to develop an app that solves a problem or develop a Saas product that your clients can pay a monthly fee to use.
Whatever it may be, the point is that you will now have the time and headspace to focus on exploring new ideas and areas. You might be able to design a whole new system for identifying and correcting technical SEO problems, or design better reporting dashboards that incorporate useful features. If you can develop products or services to sell, or even better, overlay on the existing services that you offer, it can be an excellent method to boost your profitability.
Conclusion
Business owners that wish to scale their business operations and expand services should consider using a white label provider to manage work volume. For a small amount of money a large amount of additional services can be added while reducing the marketing agencies own costs and business expenses. Opening up extra streams of revenue can positively impact the profitability of small and medium sized agencies and can mean the difference between stagnation and growth.
For more information contact Smarcomms today and see how our white label services can benefit your agency.
