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Black World Media

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Smarcomms On Switching From Proof To Fomo


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Social Media Content

Tell us about your brand! When did you launch, where are you headquartered, what moved you to start your business?

We launched the Black World Media Network in February, 2022. It is a multimedia site offering music, news and commentaries from Black countries and communities around the world. We are filling a void in social media for music that entertains and inspires and news that informs and enlightens.

What are some of your other favorite services/apps/tools for managing your social media presence?

In addition to posting links to our content on Twitter, Linkedin, Facebook and YouTube, we also send out a weekly digital newsletter highlighting new, fresh content that have been posted to our site and social networks.

What other methods/strategies did you try in order to address those issues prior to using Smarcomms?

We tried assigning a member of our editorial team to do the daily postings but that effort proved to be sporadic and inconsistent.

How did you learn about Smarcomms?

Via a Google search.

How long have you been using Smarcomms?

Three months.

What prompted you to move forward with Smarcomms?

Since June, 2022.

Have you tried any of our competitors? If so, why did you choose Smarcomms instead?

Yes, we’ve tried Hootsuite in the past but it did not work out to our satisfaction.

How are you benefitting from using Smarcomms? i.e. 10 hours saved per week, 15 new enquiries from social media etc.

Yes, we’ve save several manpower hours each week and our engagement with social users has increased in recent weeks.

Anything else you’re proud to share?

Our live 24×7 Internet radio is unique and compelling in its music and talk programming.

Do you have any changes you’d like to see made with Smarcomms? Any ideas for the team?

Yes, how to better reach our target constituencies—Black users of social media around the world.

Do you have any advice for other Smarcomms users?

The Smarcomms team will be quick in their responses to any of your questions and/or concerns.

What is one thing you want customers to take away from your business? What are you truly selling?

We are “selling” culture and information to our customers.